Become a flower expert

  • Level up your skills with exclusive video tutorials
  • Impress friends (or clients) with virtual flower arrangements
  • Discover new varieties in our 500+ flower database
  • Join the community and discuss design & best practices

Michael & Darroch Putnam will teach you everything they know

See why they are so excited for you to join the Putnam Flower Channel

Flower fans from all over the world are falling in love with this channel

kcope said: "I subscribed today and love these videos. Thank you for making this channel available!"
nyplrentals said: "What an AMAZING resource! Love it! 👏👏👏👏"
claralilianagomez said: "Incredible!!! I just love this wonderful resource✨ I just got it! Can’t wait to try it out ! 💜"
bouquetatlanta said: "Love it!!! The flower designing tool is addictive!"
Liz said: "What a beautiful program, so excited!! I’ve been dreaming of this my whole career!"
claire said: "Thank you - so excited to be here!"
reneltaylor said: "🙌🏻 Omg where have you been all my life! I’m an event floral designer and have my own way of doing mood boards for my brides but this is so much better! Subscribing!"
dglasco said: "I'm just getting started on watching your videos and had to express my appreciation. […] Thank you for sharing how and what you do, so we can improve our designs."
chrishessney said: "Yes yes yes!!! 🙌🏻🙌🏻 The most helpful tool LOVE using this! ❤️❤️"
brousseauevents said: "Eeeeeek!!!! You have no idea how excited I am and the tremendous impact this will have on so many businesses and lives. Love love love the community piece and “flower stimulation” ♥️♥️♥️"

Create your perfect flower arrangements, digitally

  • Design with over 500+ popular and common varieties
  • Pick from over 40 vases and backgrounds, or add your own backdrops
  • Produce amazing client mock ups and mood boards, quickly and easily
  • Join the community and discuss design & best practices

Flower Database with over 500+ popular and common varieties

Search by color, seasonality, size and variety to help find what you are looking for.

Tree peony
Tree peony Callies Memory
Rose Cafe Latte
Spirea Arguta
Ranunculus Red and Brown Variegated
Cornflower White
Rose Toffee
Larkspur Dark Blue
Protea Blushing Bride
Protea Blushing Bride Pink
Dahlia Iced Tea
Northern sea oat grass / Cockroach grass
Northern sea oat grass / Cockroach grass Green
Delphinium Blue
Yarrow White
Rose Koko Loko
Carnation Nude
Queen Anne's lace
Queen Anne's lace Dara
Ginger Red

Floral essential tutorials to get you started

Explore the library of video classes by the Putnams and friends. New video classes like these are added to the channel all the time.

Flower Crowns
Low Tray

Your Flower Community

Follow other florists and flower lovers, ask members expert questions, and share your ideas.

Flower Community
The Flower Network

The Flower Network

  • Publish your business listing on The Flower Network
  • Your listing is part of your subscription and is free of charge
  • Show your potential clients your portfolio, arrangements and opening hours
  • Boost your online presence to get more traffic and customers

Your personal feed - Never miss a trend in the world of flowers again

Follow the latest Flower Channel updates and trends. See the newest portfolio images, videos, trending community topics and studio arrangements from users like you.

Flower Color Guide

The Putnams - Your Trusted Flower Experts

  • Created Flower Color Guide, the first floral book to organize flower types by color, receiving world-wide acclaim, published in multiple languages
  • Trusted by clients including tastemakers Gwyneth Paltrow & Jason Wu
  • Partnered with top brands such as Vogue, Bergdorf Goodman, and Harper’s Bazaar
  • Known for their elegant style and breathtaking arrangements

Sign up today and get full access

Sign up for yourself or as a perfect gift for that budding florist in your life.

$19.99 per month Cancel at any time
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  • Exclusive video content
  • 500+ flower database
  • Flower arrangement tool
  • Discuss with the community
  • Network Business Listing
17% off
$239.88 $199.99 per year Committing to 12 months
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  • Exclusive video content
  • 500+ flower database
  • Flower arrangement tool
  • Discuss with the community
  • Network Business Listing

*Your plan automatically renews if you don’t cancel a week in advance. You are commiting to the length of your plan.

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