Become a flower expert
- Level up your skills with exclusive video tutorials
- Impress friends (or clients) with virtual flower arrangements
- Discover new varieties in our 500+ flower database
- Join the community and discuss design & best practices
Michael & Darroch Putnam will teach you everything they know
See why they are so excited for you to join the Putnam Flower Channel
Flower fans from all over the world are falling in love with this channel
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Liz said: "What a beautiful program, so excited!! I’ve been dreaming of this my whole career!"
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dglasco said: "I'm just getting started on watching your videos and had to express my appreciation. […] Thank you for sharing how and what you do, so we can improve our designs."
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Create your perfect flower arrangements, digitally
- Design with over 500+ popular and common varieties
- Pick from over 40 vases and backgrounds, or add your own backdrops
- Produce amazing client mock ups and mood boards, quickly and easily
- Join the community and discuss design & best practices
Flower Database with over 500+ popular and common varieties
Search by color, seasonality, size and variety to help find what you are looking for.
Tree peony
Callies Memory
Rose
Cafe Latte
Ranunculus
Red and Brown Variegated
Spirea
Arguta
Dahlia
Iced Tea
Cornflower
White
Larkspur
Dark Blue
Northern sea oat grass / Cockroach grass
Green
Rose
Toffee
Delphinium
Blue
Rose
Koko Loko
Carnation
Nude
Queen Anne's lace
Dara
Pincushion protea
Carnival Orange
Poppy Pods
Green
Ginger
Red
Floral essential tutorials to get you started
Explore the library of video classes by the Putnams and friends. New video classes like these are added to the channel all the time.
Flower Crowns
21:05
Tools
08:01
Low Tray
28:28
Your Flower Community
Follow other florists and flower lovers, ask members expert questions, and share your ideas.
The Flower Network
- Publish your business listing on The Flower Network
- Your listing is part of your subscription and is free of charge
- Show your potential clients your portfolio, arrangements and opening hours
- Boost your online presence to get more traffic and customers
Your personal feed - Never miss a trend in the world of flowers again
Follow the latest Flower Channel updates and trends. See the newest portfolio images, videos, trending community topics and studio arrangements from users like you.
The Putnams - Your Trusted Flower Experts
- Created Flower Color Guide, the first floral book to organize flower types by color, receiving world-wide acclaim, published in multiple languages
- Trusted by clients including tastemakers Gwyneth Paltrow & Jason Wu
- Partnered with top brands such as Vogue, Bergdorf Goodman, and Harper’s Bazaar
- Known for their elegant style and breathtaking arrangements
Sign up today and get full access
Sign up for yourself or as a perfect gift for that budding florist in your life.
Monthly*
$19.99
per month
Cancel at any time
Sign up now
- Exclusive video content
- 500+ flower database
- Flower arrangement tool
- Discuss with the community
- Network Business Listing
Yearly*
17% off
- Exclusive video content
- 500+ flower database
- Flower arrangement tool
- Discuss with the community
- Network Business Listing
*Your plan automatically renews if you don’t cancel a week in advance. You are commiting to the length of your plan.
